Vetten is a well-known presenter on Germany´s second biggest TV shopping channel, Home Shopping Europe or HSE24.
Bernd Zimmermann, CCM´s international sales manager, said: "With Hans Vetten we have an expert on the TV shopping scene and one who has great contacts in sales channels that we are not yet operating in."
Vetten´s responsibilities will include selling CCM´s computer and office cleaning products and as well Innocid, a new series of medical disinfection products.